“PANTONE” in the recent times collaborated with the School of the Art Institute of Chicago's designers and art directors to transform Seoul, Korea's streets during the dreary monsoon season. The suitably titled “Project Monsoon” venture bring into being with the artistic team painting Seoul's somber roads with “hydrochromic paint”, which is a type of paint that changes from transparent to opaque when it gets wet and form into flamboyant murals inspired by South Korean culture. Therefore, East Asian customs emphasized on the river and its stylish flow, which is precisely what the designers required to capture in their public works of art.
These cheerful pieces are then surprisingly revealed as rain falls from the cheerless gray sky and the water droplets come in contact with the ground. Consequently, among a gloomy rainstorm, passersby are given a bit to smile about as an underwater world filled with swimming fish and turtles appear right before their very eyes. However, since it can rain for up to three weeks during monsoon season, the inhabitants of Seoul will have something to look forward to whenever they find themselves reaching for their umbrellas.