“PANTONE” in the recent times
collaborated with the School of the Art Institute of Chicago's designers and
art directors to transform Seoul, Korea's streets during the dreary monsoon
season. The suitably titled “Project Monsoon” venture bring into being with the
artistic team painting Seoul's somber roads with “hydrochromic paint”, which is
a type of paint that changes from transparent to opaque when it gets wet and form
into flamboyant murals inspired by South Korean culture. Therefore, East Asian
customs emphasized on the river and its stylish flow, which is precisely what
the designers required to capture in their public works of art.
These cheerful
pieces are then surprisingly revealed as rain falls from the cheerless gray sky
and the water droplets come in contact with the ground. Consequently, among a
gloomy rainstorm, passersby are given a bit to smile about as an underwater
world filled with swimming fish and turtles appear right before their very
eyes. However, since it can rain for up to three weeks during monsoon season,
the inhabitants of Seoul will have something to look forward to whenever they
find themselves reaching for their umbrellas.
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